The Capital Gold Group - Real Estate
Located in the prestigious town of Potomac, The Capital Gold Group is one of the best upcoming brokerage in the DC, MD & VA.
PRINT ADVERTISING
Your property will be advertised in the Bright MLS system with a full-page color advertisement, designed professionally by our marketing team. Michael Boateng receives the cover of the American Style magazine more than any other agent in Maryland, and will often get his client’s listings on the front cover of the magazine.
DIRECT EMAILS LIST
An email introducing your property, with photos, description, listing information, and your exclusive property webpage, will be sent to more than 44000 subscribed clients and industry professional contacts.
PROPERTY WEBSITE
We will create a landing page for your property on our brokerage website mycapitalgold.com with photos, information, and videos.
POTOMAC MAILER
Numerous times a year, the Capital Gold Group mails a multi-page brochure to thousands of property owners throughout MD, VA & DC advertising our current listings.
PERSONAL CONTACTS
Michael will email more than 44,000 of his personal and business contacts, including many affluent community members such as architects, designers, lawyers, doctors, fund managers, media, celebrities, athletes, business managers, CEOs, developers, etc.
PROFESSIONAL DAYTIME AND TWILIGHT PHOTOGRAPHY
We commission the city’s best photographers to capture your home at both daylight and sunset/twilight. With two separate sessions, we can showcase and accentuate your home’s most beautiful features at any time of day.
AERIAL DRONE PHOTOGRAPHY
We commission professional drone photographers to photograph a birds-eye-view of your property and the surrounding area, showcasing its location, views, and exterior attributes.
3D VIRTUAL TOUR
We work with Mantis 3D to create a three-dimensional virtual tour of your property, allowing agents and prospective buyers from around the world to virtually walk through your home. We also create a top-down view for each level of the home, allowing the users a clear view of the property layout.
MAGAZINE AND NEWSPAPER PRINT
When available, we will place your property in magazines and newspapers including Luxe, Luxury home magazine, Washington Post, Wall Street Journal, to name a few.
THE CAPITAL GOLD GROUP MAGAZINE
Your home will be conspicuously advertised as a featured listing in the Capital Gold Group Magazine, which is distributed to thousands of local clients within the community. The magazine is also available at our offices, dozens of open houses, broker opens, and events.
NATIONWIDE MARKETING
Michael will email more than 25,000 of his personal and business contacts which includes many affluent community members in the country’s top real estate markets.
12-PAGE LISTING BOOK
We create a custom listing book for your home, allowing every prospective buyer and agent who visits the property to leave with an asset to share with their family and friends and to remind them of the beauty of your house. The booklet will include both daytime and twilight photography, description, floor plans, website domain link, and other listing information.
COFFEE TABLE BOOK
Beautifully bound hardcover leather books are created for exclusive luxury listings. Our graphic designers weave together compelling photography, inspiring descriptions, and innovative layouts to produce a luxurious keepsake for all prospective buyers.
FEATURED LISTING
Your property will be a prominent Featured Listing on the front page of the Capital Gold Group website, which is heavily advertised in both print and media outlets and receives many thousands of visitors per month.
LIFESTYLE VIDEO
With today’s real estate market full of fast-paced and tech-savvy buyers, for our premier listings, we work with the city’s leading videographers specializing in real estate production to capture the unique lifestyle enabled by living at your property.
TRI-FOLD MAILERS
Custom tri-fold invitations will be mailed to area residents advertising the new listing and its first open house.
TVS AND IPADS
Your home will be conspicuously placed on a large TV screen and multiple media tablets at the prestigious Tv shows. and pop ups on iPad/phones, for viewing to more than 14,000 individuals and walking passersby every day.
OPEN HOUSES AND BROKER OPENS
With the owner’s permission, multiple open houses for the public will be held on Sundays. We also hold open houses for the entire brokerage community on Tuesdays.
TWILIGHT EVENTS
We will host special Twilight Events for some of our properties, catered with exquisite food and drink, and other Capital Gold Group amenities.
SIGNAGE
At each open house, numerous custom designed open house signs with flags will be conspicuously placed around your neighborhood displaying the property address to direct a higher volume of potential buyers to the listing.
OFFICE MEETINGS
The property will be presented to all Capital Gold Group associates during our office meetings.
SOCIAL MEDIA
We post your home on numerous personal and business social media platforms to increase exposure to hundreds of thousands of friends and followers.
SOCIAL MEDIA PROMOTION
We post your property on our social media platforms including Instagram and Facebook and also pay to promote the posts during the first week of the listing so that they reach not only our followers but tens of thousands more.
DIGITAL MARKETING CAMPAIGNS
Your property photos and descriptions are digitally formatted to produce custom marketing campaigns across search engines, email, social networks, display advertisement networks, website sponsorships, and custom URL websites.